Paid Media Strategist

MEDIA STRATEGIST Direct Agents | NYC

About Direct Agents

Direct Agents is an AI-Powered Growth Marketing Company built for brands that demand results. We drive measurable revenue outcomes for DTC marketers, subscription businesses, and B2B clients through our proprietary Kanopy platform, exclusive platform partnerships, and 23 years of performance marketing expertise. We manage $500MM in annual media spend, are NMSDC certified minority-owned, and have been recognized 7x as Crain's Best Places to Work.

Compensation

$80,000 - $95,000 base salary depending on experience, with annual compensation reviews based on performance. Potential bi-annual bonus based on company and individual performance.

The Role

As a Media Strategist at Direct Agents, you will be a strategic growth partner to our clients—going beyond media buying to drive real business outcomes. You'll leverage data-driven insights through our proprietary Kanopy platform and cross-channel expertise to impact revenue, LTV, and market share. Working at the intersection of strategy, technology, and performance, you'll help clients scale their businesses while staying ahead of the evolving digital landscape.

Key Responsibilities

• Serve as a trusted growth advisor to assigned client accounts, focusing on business impact (LTV, market share, revenue growth) over tactical metrics
• Leverage Kanopy to uncover performance insights, identify optimization opportunities, and deliver strategic recommendations that drive results
• Lead integrated media strategy and planning across paid search, paid social, programmatic, and CTV
• Partner with paid media execution teams to guide optimization and implement experimentation strategies
• Proactively identify account growth opportunities and surface new service recommendations based on performance patterns
• Lead weekly/bi-weekly client calls, quarterly business reviews, and executive presentations with ROI-focused storytelling
• Stay current on emerging platforms and capabilities to bring innovative ideas to client engagements
• Embrace a technology-forward mindset—learning, using, and contributing to our proprietary agentic AI tools and automations
• QA all client-facing deliverables and oversee account and specialist teams on a project and client basis

What We're Looking For

• 4-6 years of experience in Paid Social and/or Paid Search marketing, preferably with e-commerce, subscription, entertainment, or direct response clients
• Demonstrated ability to translate data into strategic business recommendations and actionable growth plans
• Comfort working with AI-powered tools and genuine curiosity about emerging marketing technology
• Strong analytical and problem-solving skills with proficiency in Microsoft Excel
• Expert understanding of customer acquisition and direct response online marketing
• Entrepreneurial spirit with a proven track record for taking initiative
• "Big picture" strategic perspective combined with willingness to roll up sleeves and do whatever it takes
• Excellent written and verbal communication skills with ability to present to C-Suite executives
• Ability to prioritize tasks, multitask, and manage time efficiently

Why Direct Agents

• Proprietary Technology: Work with Kanopy, our custom-built platform that powers smarter marketing decisions
• Growth-Focused Culture: 4.5-year average employee tenure, 5-year average client tenure, and a team that values innovation over the status quo
• Strategic Client Work: Partner with fast-growing brands to drive meaningful revenue growth
• Minority-Owned Leadership: Powered by diversity, passion, and innovation since 2003

This role is based in our NYC office. You must reside or be willing to relocate within commuting distance.