Senior Data Strategist

WHO WE ARE

Direct Agents is an independent, future-focused performance marketing agency rooted in AI + Strategic Innovation 

CLIENTS WE’VE WORKED WITH INCLUDE

Marvel, Belkin, Linksys, NBA, NYSE, Hubble, CW, Morgan Stanley, and more

WHAT SETS UP APART

Fast Tracked Professional Growth

25% growth this past year across the company

2x speed for individual learning and career development

Minority Owned and Diverse

We are proud to be certified as a Minority Owned business by the National Supplier Diversity Council.  We are one of the few agencies to be 48% BIPOC across the agency and 38% of senior leadership. We are also proud to be 62% Female, 42% of senior leadership.

WHY DIRECT AGENTS

We believe that personal success comes from the hard work that you put in.  We skip the politics and bureaucracy and empower you to directly impact the speed of your growth. Some of the opportunities you’ll have to thrive as a thought leader include:

• Small group mentorship and real face time with executive leaders
• Access to internal and external trainings and conferences across technical skills, professional growth, and leadership and management
• Strategic roundtable discussions
• Marketing certifications (Google, Facebook, Amazon, etc.)
• Inclusion in marketing initiatives including our blog posts, podcasts, videos and more
• Speaking opportunities across publications like Media Post, Digiday and more
• Award submissions opportunities (team and individual)
• Access to participate in our ERG’s to help reinforce community within the agency.

HOW YOU'LL MAKE AN IMPACT:

As a Senior Data Strategist at Direct Agents, you will be a key driver in the success of our clients' paid search campaigns. You will lead a team of Analysts and Strategists, and collaborate with cross-functional teams to develop and execute strategies that deliver exceptional results. Your analytical mindset, leadership skills, and passion for continuous learning will be key in contributing to our agency's ongoing success.

Key Responsibilities:

• Data Analysis and Project Leadership | Lead and contribute to projects involving descriptive and predictive analysis, leveraging advanced statistical and machine learning techniques. Provide expert guidance and oversight on data analysis methodologies to ensure the delivery of insightful and impactful results.

• Collaboration and Solution Delivery: Collaborate effectively with clients and internal teams to conceptualize, design, and deliver data products, solutions, and insights that drive business performance. Utilize strong communication skills to facilitate productive interactions with stakeholders and ensure alignment with project goals.

• Data Preparation and Advanced Analysis | Access, extract, and transform complex and large-scale datasets to support advanced machine learning and statistical analyses. Apply rigorous data preprocessing techniques to ensure data quality and integrity for accurate analysis outcomes.

• Data Systems Research and Implementation: Research, evaluate, and contribute to the implementation of cutting-edge data systems, including martech, AI, and ML solutions, to enhance data-driven decision-making capabilities.

• Business Intelligence and Reporting | Independently design, develop, and maintain business intelligence systems using tools like Power BI, ensuring timely and accurate delivery of actionable insights to stakeholders.

• Data Empowerment and Quality Assurance | Provide comprehensive data collection and measurement solutions to empower cross-functional teams with reliable and relevant data for informed decision-making. Implement robust data quality assurance practices to monitor and maintain the accuracy and consistency of datasets.

• Data Solutions Presentation | Effectively communicate and present data solutions, findings, and insights to both internal and client teams, tailoring the communication to various audiences' needs.

FIRST 3 MONTHS FOCUS:

• Onboarding & Project Engagement: Engage in ongoing projects, collaborating with the team to contribute to data analyses, solution development, and insights generation. Gain a deep understanding of project goals, challenges, and opportunities.
• Skill Enhancement: Identify any skill gaps and engage in targeted training or learning initiatives to enhance proficiency in relevant tools, techniques, and methodologies, ensuring you're well-equipped for advanced data analysis.
• Data Infrastructure Exploration: Dive into the data systems, martech solutions, and AI/ML technologies currently in use. Begin researching potential enhancements or improvements to streamline processes and elevate data capabilities.
• Initial Presentation and Communication: Participate in internal team meetings and present preliminary insights or findings from ongoing projects. Begin refining your communication skills to effectively articulate complex data concepts.

AT THE ONE-YEAR MARK, YOUR ACHIEVEMENTS WILL INCLUDE: 

• Strategic Project Leadership: Successfully led and contributed to multiple strategic projects, demonstrating an ability to apply advanced analytics techniques to solve complex business problems.

• Innovative Data Solutions: Introduced and implemented innovative data systems, martech tools, or AI/ML solutions that have enhanced data-driven decision-making across the organization.

• Data Empowerment and Training: Spearheaded comprehensive data collection and measurement solutions that empowered various teams with actionable insights, fostering a culture of data-driven decision-making.

• Enhanced Data Quality Assurance: Established robust data quality assurance processes, resulting in consistently accurate and reliable datasets that support meaningful analyses.

• Effective Stakeholder Communication: Mastered the art of presenting data solutions and findings to both technical and non-technical audiences, gaining positive feedback from internal and client teams.

• Mentorship and Collaboration: Mentored and trained junior team members, contributing to their growth and fostering a collaborative environment focused on knowledge sharing.

• Business Impact: Demonstrated tangible contributions to new business development activities, showcasing your ability to identify opportunities and provide data-driven insights to support growth.

WHAT YOU’RE BRINGING:

• Bachelor's or Master's Degree in Math//Engineering/Marketing or related field
• 5+ years of experience in data analysis and marketing
• Strong understanding of data analysis tools, languages, and techniques including Python, SQL, Docker, and database design
• Experience with digital marketing and analytics platforms, and tracking.
• Experience with data visualization software such as PowerBI, Looker, Tableau
• Experience with customer relationship management (CRM) platforms
• Advanced machine learning and statistical modeling experience
• Proven track record of using data and technology to grow performance
• Experience in successfully managing team members
• Excellent communication and presentation skills
• Strong time management skills – ability to prioritize and meet deadlines
• Diligent work ethic. Must be self-motivated and able to take the initiative to get the job done

OUR AWARD WINNING PEOPLE FIRST CULTURE

6x Winner of Crain’s Best Places to Work (2018 - 2023)

Most Dedicated to Employee Growth finalist in Digiday’s Work Life Awards

This role is based in our NYC office and you must reside or be willing to relocate within commuting distance of the office for this role.

At Direct Agents, hybrid is about:

• Human connection and establishing strong working relationships
• Fostering a tailored approach for team members’ rapid growth
• Making space for camaraderie and just for fun moments
• Prioritizing mental health & overall wellness
• Hybrid work schedule of 3 days in-office
• 2 weeks of WFA (Work from Anywhere)

ESSENTIALS & PERKS

• A competitive salary $90,000 - $145,000 dependent on experience, with reviews based on performance
• Regular performance reviews occur at 1, 3, 6, 11 month marks during onboarding and biannually after that. 
• Health, dental, vision, and mental health benefits including access to providers like:
  • One Medical, Talkspace, KindBody, and Health Advocate
• Paid Time Off, Birthdays, Volunteering Time 
  • PTO ranges from 15 - 24 days/year with additional days allocated for sick time 
• A newly built and sun drenched penthouse office with incredible views over Flatiron 
  • Our ‘Acceleration Hub’ is our new NYC HQ located on 5th Ave in the heart of the Flatiron District
• Help getting here including access to commuter benefits and annual memberships to Citibike
• Happy Hours and our premier annual events including ‘Field Day’ and our annual themed Holiday party extravaganza
• A new MacBook Pro laptop for ease of work in office or remotely 
• Dog friendly office! 
• An inspiring atmosphere with supportive colleagues and innovative projects
• Future career development opportunities with internal and external opportunities for professional growth and networking
• Epic regular team building and celebrations
• An unwavering belief that we can build, create and grow together!

If you’re looking for a new role with space to directly influence the business and company culture, apply today!

COME AS YOU ARE

We think of our organization as a tight-knit team built on a foundation of respect. Your gender, your skin color, who you love, or who your big shot uncle is doesn’t make a difference here. Direct Agents is a progressive and open-minded meritocracy. If you’re smart and good at what you do, come as you are.

We are proud to be an equal opportunity employer that is committed to diversity and inclusion in the workplace. We prohibit discrimination and harassment of any kind based on race, color, sex, religion, sexual orientation, national origin, disability, genetic information, pregnancy, or any other protected characteristic as outlined by federal, state, or local laws.

This policy applies to all employment practices within our organization, including hiring, recruiting, promotion, termination, layoff, recall, leave of absence, compensation, benefits, training, and apprenticeship. Direct Agents makes hiring decisions based solely on qualifications, merit, and business needs at the time.