Associate Director, Paid Search

New York, NY
Full Time
Paid Search
Experienced

 Direct Agents is looking for an experienced Associate Director, Paid Search to lead client accounts, deliver standout campaigns, and build impactful relationships. The ideal candidate is a results-oriented problem solver with a passion for data-driven performance marketing and a desire to achieve and exceed client goals. 

This NYC based role has a competitive salary range of $105,000 - $115,000, depending on experience, with annual compensation reviews based on performance. Potential bi-annual bonus pay is based on company and individual performance.

The Role

We’re looking for an Associate Director, Paid Search to lead the strategy, execution, and growth of high-impact paid search programs across a portfolio of performance-driven clients. This role requires deep hands-on experience in Google Ads, including Performance Max, and the ability to lead both day-to-day execution and long-term strategy. You’ll manage a team of search specialists, act as the senior point of contact for clients, and help evolve our SEM capabilities to stay ahead of platform and industry changes.

Key Responsibilities

  • Own strategy and execution of paid search campaigns across Google and Microsoft Ads, with a strong command of Performance Max, Shopping, Search, and YouTube for Action.

  • Client leadership: Serve as the primary strategic lead for multiple clients, translating business goals into performance marketing solutions and owning all communications and presentations.

  • Platform expertise: Build, optimize, and analyze campaigns hands-on, ensuring performance goals are met while mentoring others on best practices and emerging trends.

  • Team management: Lead and grow a team of paid search managers and analysts, fostering collaboration, ownership, and growth.

  • Innovation & testing: Design and manage testing roadmaps, bidding strategy evolution (e.g., broad match, value-based bidding), creative performance, and cross-channel integration.

  • Performance analysis: Develop actionable insights from data to drive account growth and improve ROI. Deliver clear, strategic reporting and recommendations.

  • Collaboration: Partner with cross-channel media leads, creative, CRO, and analytics teams to support full-funnel performance and unified marketing strategies.

What We’re Looking For

  • 5–7+ years of hands-on Paid Search experience, including direct experience managing Performance Max and Smart Bidding strategies.

  • Proven success leading multiple search accounts simultaneously in an agency or fast-paced environment.

  • Experience with eCommerce, lead generation, or B2B marketing in direct-response models.

  • Strong team leadership and people development experience.

  • Excellent communication and client-facing presentation skills.

  • Proficiency with tools including Google Ads, SA360, Google Analytics (GA4), and Looker Studio. Experience with feed management tools (e.g., Feedonomics or GMC) is a plus.

  • Strong analytical thinking and problem-solving skills. SQL and scripting knowledge a plus but not required.


WHY DIRECT AGENTS

Work-Life Balance

  • 4-Day Work Week: Join our innovative pilot program designed for sustained productivity and well-being
  • Flexible PTO: Up to 24 days annually based on seniority, plus paid birthdays and volunteer days
  • Family Support: Comprehensive paid parental leave and family-friendly policies

Comprehensive Benefits

  • Premium Healthcare: Full coverage options including One Medical, KindBody, and mental health support
  • Wellness Perks: Citibike membership, fitness reimbursement, and wellness programs
  • Community: Dog-friendly office, team events, and an inclusive culture that celebrates diversity
  • Modern Tech Setup: MacBook Pro and premium software tools

Innovation & Growth

  • AI-Driven Innovation: Harness AI-powered workflows to optimize strategies and drive impactful results
  • Future-Forward Tech: Access proprietary tools like Kanopy AI and custom GPTs for advanced marketing solutions
  • Career Development: Shape your path through mentorship, training programs, and direct access to leadership
  • Industry Impact: Contribute to thought leadership and strategic initiatives that drive agency innovation

Outstanding Environment

  • Work with premier brands like Marvel, NBA, and NYSE while maintaining boutique agency creativity
  • Direct Agents is proud to be an equal opportunity employer. Join us in shaping the future of digital marketing!
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