Paid Social and Programmatic Supervisor

WHO WE ARE

Direct Agents is an independent, future-focused performance marketing agency rooted in AI + Strategic Innovation 

CLIENTS WE'VE WORKED WITH INCLUDE

Marvel, Belkin, Linksys, NBA, NYSE, Hubble, CW, Morgan Stanley, and more
 

WHAT SETS UP APART

Fast Tracked Professional Growth

2x speed for individual learning and career development
 

Minority Owned and Diverse

We are proud to be certified as a Minority Owned business by the National Supplier Diversity Council.  We are one of the few agencies to be 48% BIPOC across the agency and 38% of senior leadership. We are also proud to be 62% Female, 42% of senior leadership.
 

WHY DIRECT AGENTS

We believe that personal success comes from the hard work that you put in. We skip the politics and bureaucracy and empower you to directly impact the speed of your growth. Some of the opportunities you’ll have to thrive as a thought leader include:

• Small group mentorship and real face time with executive leaders
• Access to internal and external trainings and conferences across technical skills, professional growth, and leadership and management
• Strategic roundtable discussions
• Marketing certifications (Google, Facebook, Amazon, etc.)
• Inclusion in marketing initiatives including our blog posts, podcasts, videos and more
• Speaking opportunities across publications like Media Post, Digiday and more
• Award submissions opportunities (team and individual)
• Access to participate in our ERG’s to help reinforce community within the agency.

HOW YOU’LL MAKE AN IMPACT

As a Paid Social and Programmatic Supervisor, you will play a pivotal role in shaping and executing innovative and impactful digital media strategies for our clients and partners. You will be at the forefront of driving business growth by leveraging your expertise in paid media, fostering strong client relationships, and orchestrating seamless collaborations across various teams. Your insights and actions will be the driving force behind our clients' success stories.

Key Responsibilities:

Strategic Client Engagement:

• You will assume a central role as a trusted partner, engaging closely with clients on both strategic and tactical levels.
• Elevate the client experience by seamlessly blending your expertise with their objectives, nurturing lasting relationships built on value and trust.
• Drive client strategy to ensure Media KPIs and Business Objectives are met by using a data driven approach to scale and improve campaign performance.

Deep Business Understanding:

• Dive deep into each client's business landscape, comprehending their industry dynamics, challenges, and opportunities.
• Identify gaps and untapped potentials, translating them into effective strategies that position clients as industry leaders.
• Showcase a strong ability to take clients’ business information and translate it into marketing strategy.

Visionary Media Strategy:

• Champion the development of comprehensive and forward-thinking media strategies that seamlessly integrate paid social and programmatic channels.
• Bring a mentality of not just using platform best practices, but having a unique perspective on how best to leverage various platforms targeting, reporting, optimization capabilities. 
• Collaborate with cross-functional teams to craft campaigns that resonate with target audiences and deliver measurable results.

Data-Driven Optimization:

• Lead the charge in refining media plans through data-driven insights and experimentation strategies.
• Collaborate closely with execution teams, ensuring the flawless implementation of optimization tactics for optimal campaign performance.

Insights and Actionable Analytics:

• Harness insights from diverse analytics sources, weaving them into a compelling narrative that demonstrates the alignment of client goals and achieved outcomes.
• Utilize data to identify growth opportunities and areas for improvement, driving continuous refinement and innovation.
  • Ability to tell the story in the data and translate it into actionable next steps (differentiating between a data point and an insight)

Relationship Cultivation:

• Assume the helm in hosting regular client engagement meetings, providing in-depth updates, insights, and strategic recommendations.
• Foster strong client relationships, showcasing your dedication to their success and nurturing organic growth opportunities.

Creative Ideation:

• Be a wellspring of strategic and inventive ideas, rooted in a deep understanding of client goals and the dynamic interplay of cross-channel marketing.
• Drive campaigns that stand out, capturing attention and sparking engagement across the digital landscape.

Quality Assurance:

• Uphold our agency's commitment to excellence by meticulously reviewing and ensuring the quality of all client-facing deliverables.
• Strive for precision and attention to detail in every output, upholding our agency's reputation for professionalism and top-tier work.

Leadership and Collaboration:

• Exemplify leadership by overseeing account and specialist teams on a project and client basis.
• Cultivate a collaborative atmosphere, fostering a culture of creativity, innovation, and mutual support.
• Knowledge of platforms to properly train and QA junior team members’ work.

YOUR BACKGROUND

Proven Expertise in Paid Media:

• Demonstrated track record of 4-6 years of hands-on experience in planning, executing, and optimizing paid media campaigns across various digital platforms.
• Proficiency in driving tangible results, ideally with a focus on direct response clients, showcasing your ability to translate strategies into revenue-generating actions.
• Paid search experience is a plus

Strategic Mindset:

• Possess a strategic orientation, capable of envisioning the broader landscape and aligning tactical efforts with overarching business goals.
• Exhibit the capacity to connect the dots between marketing strategies and business outcomes, driving campaigns that deliver impactful results.

Customer-Centric Acumen:

• Showcase an expert grasp of customer acquisition methodologies, understanding the nuances of attracting, converting, and retaining customers in the digital realm.
• Translate this understanding into innovative media strategies that resonate with target audiences and generate compelling user experiences.

Analytical Brillance:

• Leverage your analytical prowess to dissect data, extract actionable insights, and drive informed decision-making.
• Employ a logical and data-driven approach to inform recommendations, validating your strategies through meaningful data interpretations.

Problem-Solving Excellence:

• Possess exceptional problem-solving skills, approaching challenges with a solutions-oriented mindset and an innate sense of urgency.
• Thrive in dynamic environments, employing agility to adapt strategies in response to changing market trends and client needs.

Continuous Growth Mindset:

• Exhibit a passionate drive for both personal and professional growth, relentlessly seeking opportunities to enhance your skill set and stay ahead in the ever-evolving digital landscape.
• Embrace change as an opportunity for advancement, consistently seeking ways to refine and broaden your knowledge base.

Visionary Leadership:

• Highlight your ability to lead and collaborate with teams, steering them towards successful project outcomes and fostering a culture of shared excellence.
• Inspire and motivate colleagues through your strong leadership skills, nurturing an environment of camaraderie and innovation.

Time Management Mastery:

• Display exceptional time management skills, efficiently juggling multiple tasks and priorities without compromising on quality or effectiveness.
• Balance the demands of project timelines and client expectations, consistently delivering results within established deadlines.

Strong Communicator:

• Demonstrate impeccable communication skills, both written and verbal, ensuring clear and concise conveyance of complex ideas to clients, colleagues, and stakeholders.
• Excel in client-facing interactions, effectively presenting strategies, results, and recommendations with professionalism and confidence.

Industry Acumen:

• Stay at the forefront of industry trends, platforms, and emerging technologies, showcasing your dedication to remaining a cutting-edge expert in the field.
• Leverage your industry knowledge to anticipate shifts and capitalize on opportunities, ensuring the strategies you craft are consistently ahead of the curve.

In summary, the ideal candidate for the role of Paid Social Strategist possesses a powerful blend of hands-on experience, strategic vision, analytical prowess, and leadership finesse. Your qualifications should underscore your ability to create, execute, and refine digital media strategies that drive exceptional results and resonate with clients' goals. Join us in making an indelible impact on the digital marketing landscape.
 

Special Notes

• This role will be located in our NYC office and our office is now open for hybrid work on a 3-2 schedule. You must reside, or be willing to relocate, within commuting distance of the office for this role.
• Direct Agents requires that all potential employees show proof of full vaccination against COVID-19 upon an offer of employment, subject to requests for accommodation.

OUR AWARD WINNING PEOPLE FIRST CULTURE

6x Winner of Crain’s Best Places to Work (2018 - 2023)

Most Dedicated to Employee Growth finalist in Digiday’s Work Life Awards

This role is based in our NYC office and you must reside or be willing to relocate within commuting distance of the office for this role.

At Direct Agents, hybrid is about:

• Human connection and establishing strong working relationships
• Fostering a tailored approach for team members’ rapid growth
• Making space for camaraderie and just for fun moments
• Prioritizing mental health & overall wellness
• 2 weeks of WFA (Work from Anywhere)

ESSENTIALS & PERKS

• A competitive salary $85,000 - $110,000 with reviews based on performance and opportunities for bonus compensation
  • Regular performance reviews occur at 1, 3, 6, 11 month marks during onboarding and biannually after that. 
• Health, dental, vision, and mental health benefits including access to providers like:
  • One Medical, Talkspace, KindBody, and Health Advocate
• Paid Time Off, Birthdays, Volunteering Time 
  • PTO ranges from 15 - 24 days/year with additional days allocated for sick time 
  • Strategist level PTO starts at 18 days/year
• A newly built and sun drenched penthouse office with incredible views over Flatiron 
  • Our ‘Acceleration Hub’ is our new NYC HQ located on 5th Ave in the heart of the Flatiron District
• Help getting here including access to commuter benefits and annual memberships to Citibike
• Complimentary assortment of coffee, cold brew, healthy snacks and fresh fruits
• Happy Hours and our premier annual events including ‘Field Day’ and our annual themed Holiday party extravaganza
• A new MacBook Pro laptop for ease of work in office or remotely 
• Dog friendly office! 
• An inspiring atmosphere with supportive colleagues and innovative projects
• Future career development opportunities with internal and external opportunities for professional growth and networking
• Epic regular team building and celebrations
• An unwavering belief that we can build, create and grow together!

If you’re looking for a new role with space to directly influence the business and company culture, apply today!

COME AS YOU ARE

We think of our organization as a tight-knit team built on a foundation of respect. Your gender, your skin color, who you love, or who your big shot uncle is doesn’t make a difference here. Direct Agents is a progressive and open-minded meritocracy. If you’re smart and good at what you do, come as you are.

We are proud to be an equal opportunity employer that is committed to diversity and inclusion in the workplace. We prohibit discrimination and harassment of any kind based on race, color, sex, religion, sexual orientation, national origin, disability, genetic information, pregnancy, or any other protected characteristic as outlined by federal, state, or local laws.

This policy applies to all employment practices within our organization, including hiring, recruiting, promotion, termination, layoff, recall, leave of absence, compensation, benefits, training, and apprenticeship. Direct Agents makes hiring decisions based solely on qualifications, merit, and business needs at the time.