Influencer Marketing Manager

Direct Agents is looking for a strategic, detail-oriented Influencer Marketing Manager to lead influencer and UGC programs across a portfolio of client accounts. This role sits at the intersection of creative strategy and campaign execution—sourcing and managing talent, driving content quality, and collaborating cross-functionally to deliver measurable results. If you're plugged into culture, fluent in the creator economy, and thrive in a fast-paced agency environment, we want to hear from you. This is a full-time, in-office role based in our NYC headquarters, four days a week with Fridays off.

Compensation

$70,000 – $85,000 base salary depending on experience, with annual compensation reviews based on performance. Potential semi-annual bonus based on company and individual performance.

Key Responsibilities

Influencer & Creator Strategy

• Source and vet influencers using keywords, competitor insights, and trend analysis; evaluate alignment with campaign objectives through audience authenticity platforms
• Lead influencer and UGC partnerships end-to-end—from outreach and negotiation to brief development and content approval
• Ideate and collaborate with creators to produce authentic content that resonates with target audiences
• Stay current on platform trends, emerging creators, and top-performing formats across Instagram, TikTok, and YouTube

Campaign Execution & Operations

• Manage campaign timelines, deliverables, and revision cycles across multiple clients simultaneously
• Organize and track content submissions, client approvals, and QA on live posts for accuracy and brand alignment
• Maintain project tracking in ClickUp (or equivalent), proactively flagging risks before they impact delivery
• Collaborate with the paid media team to adapt influencer assets for performance across platforms

Reporting & Insights

• Pull and analyze influencer post performance metrics; synthesize findings into client-ready decks
• Compile reports showcasing industry insights, influencer performance, and forward-looking opportunities
• Partner with internal teams to optimize future campaigns based on data and learnings

Cross-Functional Collaboration

• Work closely with creative, design, paid media, and account teams to ensure seamless execution
• Assist with copywriting and content review to ensure messaging is on-brand and aligned with campaign goals
• Support preparation of client presentations and performance reviews

What We're Looking For

• 2–4 years of experience in influencer marketing, social media, or integrated campaign management—agency experience preferred
• Strong understanding of Instagram, TikTok, and YouTube; fluent in influencer and UGC content strategies
• Ability to analyze performance data and translate findings into actionable recommendations
• Exceptional organizational and communication skills with strong attention to detail
• Experience with influencer platforms (HypeAuditor, or similar) is a plus
• Familiarity with project management tools (ClickUp, Asana, etc.) and Google Workspace
• Basic design skills or familiarity with Adobe Creative Suite is a plus
• Active user of AI tools (Claude, ChatGPT, Perplexity, etc.) with hands-on experience applying them to real work—from research and analysis to ideation and storytelling

Who We Are

Direct Agents is not a traditional agency. We are an elite team of builders and operators—growth strategists, media architects, and creative thinkers—who partner with ambitious brands to drive measurable revenue growth. Backed by Kanopy AI, our proprietary intelligence platform, and exclusive partnerships with tech and media platforms, we deliver the kind of unfair advantage that helps clients dominate, not just compete.

We operate at the intersection of technology, media, and strategy—where AI meets human expertise to produce outcomes that neither can achieve alone. Our client roster includes brands like Tennis Channel, Marvel, NYSE, Morgan Stanley, Prologis, and DistroKid.

What Sets Us Apart

Direct Agents isn't for everyone—and that's by design. We're building something different.

• Proprietary AI That Actually Works: Kanopy AI is our custom-built intelligence platform—real-time campaign optimization, media mix modeling, natural language analytics, and algorithm enrichment that gives our clients (and our team) a genuine edge. This isn't a buzzword; it's operational.
• Exclusive Platform Access: Direct partnerships across Google AI Search, Meta, TikTok, Amazon, Freewheel, Teads, Stackadapt, and best-in-class tech and media partners.
• An Elite, Not Bloated, Team: 100+ operators who move fast, think deeply, and ship work that matters. No layers of bureaucracy. Direct access to senior leadership and the executives building the strategy.
• AI Integration Across Everything: Claude, ChatGPT, and proprietary AI tools are embedded in our workflows—from data analysis and creative versioning to strategic planning and client intelligence.
• 7x Crain's Best Places to Work: A people-first culture with a 12-month average time to promotion, a 4-day workweek, and genuine investment in career development.
• Certified Minority-Owned Business: 48% BIPOC representation across the agency, 60% female representation—a team that reflects the diverse markets we serve.

Benefits

• Regular performance reviews with quarterly growth path check-ins
• Comprehensive health, dental, vision, and mental health benefits (One Medical, Talkspace, KindBody, Health Advocate)
• 15–24 days PTO/year depending on seniority, plus birthday off, 7 sick/safe days, and up to 12 weeks paid parental leave
• New MacBook Pro and access to cutting-edge AI tools across the agency
• Sun-drenched penthouse Acceleration Hub on 5th Avenue in Flatiron—with commuter benefits and Citibike membership
• Dog-friendly office, regular team events (Field Day, Ski Club, Golf League, holiday celebrations), and a culture built around ownership and ambition

Location: This role is based in our NYC headquarters. You must reside or be willing to relocate within commuting distance.

Please be aware of fraudulent recruiters and scams. If you move forward in our recruitment process, you will only be contacted by the Direct Agents HR team. If you have questions about the validity of this job posting, please email [email protected]

Please be aware of fraudulent recruiters and scams. If you move forward in our recruitment process, you will only be contacted by the Direct Agents HR team. Questions? Email hrconcerns@directagents.com