Influencer and Creative Associate

Direct Agents is seeing our next Influencer and Creative Associate, who will be responsible for driving successful influencer campaigns and managing creative projects for our clients.

Overview
This role combines sourcing and managing influencer relationships with organizing creative project workflows, ensuring quality and timeliness in campaign execution. You will work closely with the paid media, creative, and design teams to ensure that all deliverables meet client expectations and industry standards.

Job Description
Influencer side

• Source influencers utilizing keywords, competitor insights, and current trends 
• Verify influencers who align with campaign objectives by analyzing various statistics using an influencer statistics and audience authenticity platform
• Report statistics and present potential influencer partnerships
• Ideate and collaborate with influencers to create authentic content that resonates with the target audience
• Draft creator briefs for unique influencer campaigns
• Keep attention to detail for constant optimization with factors such as hashtags or posting times
• Engage directly with User Generated Content (UGC) creators, ensuring a clear understanding of campaign requirements
• Collaborate with internal design team to provide creators with specific video direction
• Organize and track video content submissions for client approval, managing revisions as needed
• Perform quality assurance checks on live posts to ensure accuracy and brand alignment
• Pull and analyze influencer post performance metrics, collaborating with internal teams to optimize future campaigns based on learnings
• Compile decks showcasing industry insights, a deeper level of insight into influencer performance, and future opportunities for client presentations
• Stay updated on the latest industry trends, social media platforms, and top-performing influencer/UGC ads to contribute fresh, creative ideas

Creative Side:

• Manage and organize project trackers, ensuring alignment with design requests, client feedback, and project status updates
• Update project hours by task, tracking progress to ensure projects stay within budget, scope, and timeline
• Collaborate with the design team to implement revisions and oversee quality assurance before delivering final assets to clients.
• Work with the paid media team to handle creative requests and adapt assets for optimal performance across various platforms.
• Assist with copywriting and content review to ensure messaging is compelling and aligned with campaign goals.
• Organize creative files with close attention to detail based on platform specifications, size, and asset types to ensure seamless accessibility and delivery.
• Oversee project timelines, ensuring all deliverables meet deadlines and client expectations.
• Prepare presentations for client reviews, showcasing creative performance, trends, and future opportunities.

 Desired Background:

• 1-2 years of experience in influencer marketing, social media management, or creative project management.
• Strong understanding of social media platforms (Instagram, TikTok, YouTube) and influencer/UGC content strategies.
• Ability to analyze influencer performance data and derive actionable insights.
• Exceptional organizational and communication skills.
• Ability to work in a fast-paced environment and manage multiple projects simultaneously
• Familiarity with project management tools and software including (or similar to) Tick, Click up
• Proficiency in Google applications to put together reports, powerpoints and summaries.
• A passion for staying on top of industry trends and contributing creative solutions to client challenges.

Nice to haves

• Experience with influencer platforms like Hypeauditor
• Basic design skills or familiarity with creative software (e.g., Adobe Creative Suite)
• Experience in paid media strategy or working with digital marketing teams.

This role is based in our NYC office and you must reside or be willing to relocate within commuting distance of the office for this role.

CLIENTS WE’VE WORKED WITH INCLUDE

Marvel, NBA, NYSE, WacoalCW, Morgan Stanley, and more 

WHY DIRECT AGENTS

We believe that personal success comes from the hard work that you put in.  We skip the politics and bureaucracy and empower you to directly impact the speed of your growth. Below is just some of what sets us apart and the opportunities you’ll have to thrive:

Certified Minority Owned Business: We are one of the few agencies to be 48% BIPOC across the agency and 38% of senior leadership. Additionally, we celebrate our 60% Female representation, 40% of senior leadership.

Access to Cutting-Edge Practices: Stay at the forefront of the industry with forward-thinking practices across major technology platforms like Google AI search, Meta, TikTok, and Amazon

Future Forward AI: Future proof your career with access to AI research and best practices for AI powered Data analysis, efficiency and custom AI Chatbots

Personalized Career Development: Receive tailored support for your professional journey, including direct access to executive leaders who are invested in your success

Continuous Learning Opportunities: Engage in a variety of internal and external training programs and conferences covering technical skills, professional growth, leadership and management

Fast Paced Growth that speaks for itself with a 12 month average time to promotion and 9 month average time to compensation change with a standard to review annually. 

OUR AWARD-WINNING PEOPLE FIRST CULTURE

7x Winner of Crain’s Best Places to Work (2018 - present)

Most Dedicated to Employee Growth finalist in Digiday’s Work Life Awards

ESSENTIALS AND PERKS

• $20-25hr, depending on experience | potential for a full-time role in 6 months
• A new MacBook Pro laptop for ease of work
• A newly built and sun drenched penthouse office with incredible views over Flatiron 
  • Our ‘Acceleration Hub’ is our new NYC HQ located on 5th Ave in the heart of the Flatiron District
  • Each team member has a dedicated workspace with 2 large monitors and all the necessary peripherals (Jabra headset, keyboard, mouse)
• Happy Hours and our premier annual events including ‘Field Day’ and our annual themed Holiday party extravaganza
• Dog friendly office! 
• An inspiring atmosphere with supportive colleagues and innovative projects
• Future career development opportunities with internal and external opportunities for professional growth and networking
• Epic regular team building and celebrations
• An unwavering belief that we can build, create and grow together!

If you’re looking for a new role with space to directly influence the business and company culture, apply today!